Sister vendors GFI Software and IgniteTech been out evangelising genAI benefits. They’re calling for organisations to double down on learning about and deploying the technology.
Consequently, chief executive Eric Vaughan told TMCnet.com‘s Rich Tehrani that the opportunity around genAI would exceed the 1998-2004 voice-over IP (voIP) “revolution”.
“This is 50-100 times greater in opportunity because of the breadth of technology that AI touches,” Vaughan said.
“AI is affecting every sector – health, science, arts, technology, consumer, business, government, research. Every walk of life.”
Vaughan said genAI is already generating revenues and productivity gains for many companies. However, more organisations must “really get invested and lead the charge” to “dramatically shape and change their future”.
“If anybody thinks that AI is just going to walk in the door and present itself and make it work for them, that isn’t the way it works,” he said.
Organisations adopting AI would be able to lower their costs and move faster. If not, they risked “getting run over from behind”.
Not every CEO is a genAI believer
But unfortunately, many leaders don’t believe this. They don’t understand what they’re seeing when it comes to the likely effect of AI on markets, Vaughan claimed.
“I’m seeing a lot of CEOs who are glassy eyed right now over the tech that’s surrounding all of this. They don’t understand [AI]. They don’t know what it is.”
Vaughan was speaking at the GenAI expo at this year’s ITExpo and TechSuperShow in Fort Lauderdale, Florida.
What AI agents in particular could do for organisations was not well understood. For example, from the removal of siloed productivity applications – people working separately in Excel, Word and the like.
“We’re trying to enable humans to benefit from AI software,” added Vaughan. “And this will leapfrog productivity.”
Additionally, some tasks that could benefit corporations but had typically been ignored would now get done by AI agents. As a result, the increasingly “autonomous enterprise” would spark a “golden age” of business creativity.
Personalise bespoke communications
AI enablement meant that organisations could move past templated responses to much more “bespoke” and personalised communications, Vaughan noted.
For example, responding appropriately to leads from a marketing blast that went out to hundreds or a thousand people. AI can enable much faster responses that fit the specifics.
Research suggests that responses sent in five minutes deliver much higher conversion rates, Vaughan said.
GFI’s Vaughan also spoke at Chief Executive Group’s CEO Summit on AI topics, especially agentic AI, in Atlanta 1-2 April.
Vaughan is leading both IgniteTech and GFI Software through their “AI-first” initiatives.
“Leaders who fully engage with their company’s AI strategy while empowering their technical teams will gain significant competitive advantages,” he said.
( Photo by Jonathan Kemper on Unsplash )
