Video creation platform vendor Vyond is expanding its offerings with new brand-management tools as well as further generative AI functionality responding to prompts in some 70 languages.
Gary Lipkowitz, chief executive of Vyond, said the content creation company has been focusing on integration of AI capabilities into multiple layers of its content platform for several years.
“There’s a gap in the market today between the promise of emerging text-to-video and the reality of business communication needs for large, complex enterprises,” Lipkowitz said in the announcement.
“For that reason, we’ve avoided bandwagons and copycat features.”
Expanded generative AI capabilities and tooling would help Vyond customers to produce effective, engaging, and brand-aligned video content that would facilitate business communications and therefore outcomes, according to the vendor.
For instance, with Vyond AnyStyle, customers can create animated or photo-realistic videos.
Using AI to prompt Vyond mobile solution Vyond Go’s new AI capabilities should make it faster and easier to produce relevant visual content and keep brand identities consistent regardless of scale, the company said.
Vyond Go also boasted new mixed-media templates, including static charts and infographic creation features. New branding focused features include approval controls, logos, watermarks, assets, colours and characters in Vyond for the enterprise, it said.
According to Global Market Insights (GMI), the corporate e-learning market alone was worth $141.2 billion (£112.8bn) in 2022 and expects a compounding annual growth rate (CAGR) of some 15.5% from 2023-2032.
“As businesses increasingly recognise the benefits of online training, they are investing in e-learning solutions to adapt to the digital age,” it said in a press release.
Digital media – such as video – created for in-house or customer communications and learning can help address the need for continual up-skilling, including in hybrid or remote working environments, it pointed out.
For more about Vyond’s April 2024 releases, click here.
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